In its exclusive edition, Morocco’s Most Influential General Managers to Watch in 2025, The CIO World is proud to feature Pierre Jochem, General Manager of La Mamounia Marrakech, for leading the industry forward in luxury hotel management. Pierre’s many years with Peninsula, Oberoi, Four Seasons, Shangri-La, One & Only and Raffles have helped La Mamounia become known for elegance, genuine cultural traditions and memorable experiences for guests everywhere.
Since he took over as leader in 2013, Pierre has effortless mixed the history of La Mamounia with modern style. Pierre focuses on providing great service and respects guests from all over the world, adding local customs to all areas of the hotel. Guest feedback is encouraged and used by Pierre to continuously enhance the experience of every guest.
Following a careful assessment, The CIO World chose Pierre Jochem for his performance-oriented strategy, which focuses on empowering his team, knowing that their commitment is to the success of La Mamounia. His sensitive and balanced leadership creates harmonious, driven teams, with focus placed on their development and well-being to provide unmatched service. Under his leadership, the hotel has experienced a rejuvenating refurbishment, maintaining its historic charm while including innovations to meet contemporary guest expectations.
With his wide-ranging international experience, Pierre masterfully identifies and responds to changing trends in hospitality while maintaining La Mamounia at the cutting-edge of luxury. His innovative yet tradition-sensitive approach has cemented the hotel as a cultural and luxurious retreat in Marrakech.
Through this recognition, The CIO World celebrates a leader for his life-changing contributions, inviting future hotel leaders to put authenticity, guest-driven innovation, and people empowerment at the forefront. Pierre’s legacy at La Mamounia testifies to the transformative ability of creating out-of-the-ordinary experiences respecting heritage and embracing the future.
