Prime Highlights
- Citigold Private Clients receive a complimentary one-hour consultation and discounts on Crimson’s full admissions programme.
- Crimson Education reports its students are seven times more likely to gain admission to Ivy League universities globally.
Key Facts
- Crimson Education is a university admissions consultancy founded in New Zealand and operating in Singapore since 2016.
- Onwards Education Consultancy provides personalised admissions support and tuition services for international students planning to study in Singapore.
Background
Citi has partnered with education consultancies Crimson Education and Onwards Education Consultancy to offer Citigold Private Client customers access to international education planning services. The partnership, announced in the final week of April, helps families navigate admissions to international schools and universities.
Gourab Kundu, head of digital growth and wealth continuum for Asia South at Citi Wealth, said wealth management has expanded beyond asset management to supporting life decisions that matter most to clients. He noted that high-net-worth
families increasingly look to their wealth managers for guidance on securing their children’s futures.
Through the alliance, clients can access expert consultants who guide families through school and programme selection, as well as competitive admissions processes. Selected Citigold Private Clients will receive a complimentary one-hour consultation and special discounts on Crimson’s full university admissions consulting programme.
Crimson Education, founded in New Zealand and established in Singapore in 2016, supports students seeking admission to top universities across the United States, the United Kingdom, and the European Union. Praise Tan, Crimson’s Singapore country manager, said the organisation’s students are seven times more likely to gain admission to Ivy League and other elite universities globally. She added that families increasingly view higher education as economic insurance, particularly amid the disruptive rise of artificial intelligence.
Onwards Education Consultancy offers personalised profile assessments, academic guidance, and admissions support for international students planning to study in Singapore.
Kundu said initial developments from the partnership have been highly positive, describing the service as part of Citi Wealth’s broader holistic offering.
