Prime Highlights:
- Apple Music is celebrating its 10th anniversary with the launch of a Los Angeles-based artists-first state-of-the-art creative studio centered on spaces.
- It introduces a worldwide programming lineup, which features a top 500 count down and a “Replay All Time” playlist tailored to customers.
Key Fact
- The Culver City campus is spread over 15,000 square feet in three floors, housing spatial audio studios, a live sound stage, and content creation labs.
- The studio is one of Apple Music’s overall global bases, along with other existing hubs in New York, Tokyo, Berlin, Paris, and so on.
- Anniversary festivities also include single-day radio programming and music charts of the most-streamed songs on the platform’s timeline.
Key Background
In June 2015, Apple Music was launched and is now one of the globe’s most widely used music streaming platforms, boasting a huge collection of over 100 million songs, hand-crafted playlists, artist interviews, and industry-leading features such as spatial audio and lossless streaming. A decade on, Apple Music is celebrating this anniversary by launching a new state-of-the-art Culver City, Los Angeles studio.
The new creative hub reflects Apple’s continued passion for artists and the creative process. A three-story, 15,000-square-foot complex, it houses two spatial audio-enabled radio studios, a 4,000-square-foot live soundstage for performances and live events, and several rooms for photography, editing, songwriting, and podcasting. The center also houses private isolation booths, a green room, and exhibit corridors commemorating the history of Apple Music’s odyssey and its iconic artists.
The studio isn’t a content factory—it’s a storytelling hub, fan-outlet of engagement, and creativity. Apple Music executives have talked about the studio as something that will empower artists to try new formats and connect more with their fans. Global creative leaders and hosts are already going ahead and booking live performances and interviews from this space.
This opening is one of many that Apple Music is aiming to create globally through a network of artist-led studios. In addition to existing studios in major metropolitan areas such as New York, Tokyo, Berlin, and Paris—and additional planned studios in London and elsewhere—Apple is making an effort to enable creatives all over the world to access the company’s highest-quality content creation tools and spaces.
In another attempt to get customers more involved during this party, Apple Music introduced a worldwide programming effort, with a one-time five-day countdown of the past 500 most-streamed songs and a customized “Replay All Time” playlist. Both efforts enable listeners to reminisce about their personal musical history while the platform as a whole celebrates its influence on the industry as a whole for the past ten years.
